Our Story

How We Started

After earning his MBA, Bob Aamodt had already amassed an impressive list of accomplishments, including running a software company and building and selling his first business.  He began teaching investments and portfolio theory at the University of Utah. While he loved teaching and had a passion for investing, he still felt something was missing. 

He decided to start a completely independent advisory firm, dedicated to providing the intensive financial planning that , families, and business owners in the Wasatch Range and across Utah need to achieve their big goals in life.

How We Grew

Over time, Rock House has grown by nurturing meaningful connections with people who share the same values of generosity and social impact.

It’s no surprise that we have developed a specialized knowledge of tax-mitigated charitable giving strategies, as many of our clients and team members have a lifelong commitment to charitable donation.


Where We’re Going

Today, every advisor at Rock House is a CFP® professional and each analyst has a background and education in finance. We hope to have the opportunity to serve you.

About the “Rock House”

Rock House Financial is fortunate enough to reside in a unique piece of Farmington history.

The original small rock home at 630 North Main Street in Farmington, Utah is one of many stone structures that helps set Farmington apart as a city with a distinguishing architectural heritage.

The home was built in 1880 by Walter Grover as a gift for his mother, Elizabeth Walker Grove.  Elizabeth was a handcart pioneer with the Church of Jesus Christ of Latter-Day Saints, who emigrated from England to Utah in 1856. Walter, Elizabeth’s eldest child, was just 19 years old when he started and finished the construction of the small two-room house. Building the home finally gave his mother—the sixth plural wife of Thomas Grover—a permanent residence for her and her four children.

Today the home has been preserved and restored by its current owner and occupant, Bob Aamodt and his financial planning firm, Rock House Financial. To make use of an existing foundation laid in the 1990s, a new rock addition was built on in 2008 that provides office space to the north. The floors, beams, and walls that Walter Grover lovingly constructed for his mother have been fully restored. Replica windows and doors have been installed and the décor and furnishings of the building designed to be true to the home’s pioneer period.

Learn more about the Rock House Financial Historic Rock House.

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